In 2007 two practising GPs had a dream of helping themselves and their colleagues by taking CPD from a tick box exercise to a practical tool that could really help day to day practice. They talked to a frustrated accountant who wanted to make a difference in the world. The three clinked their mugs over the kitchen table and ‘GP Update’ was born.
12 years later, a new name, 50 team members and over 15,000 primary care clinicians trained each year, Red Whale still has its roots firmly around that kitchen table. The desire to be a force for good and the ethos that drove the trio to launch is still at the heart of our business today.
Our mission is to provide you with the best quality medical education in the UK (and abroad through our Social Enterprise PCI) – creating content that you can put into practice straight away, making your life a little bit easier and enabling you to provide your patients with the best care possible.
We try to offer products that respond to the different learning styles of all primary care clinicians, at different stages in their career; from our beloved handbooks to our flagship one day face to face update courses, to online courses, award winning webinars and online resources you can access 24/7.
And whilst we can’t promise to make the long days shorter, the dark days lighter or your appointment list any less crowded, we CAN promise that we will do some of the hard work for you, cutting through the clutter and producing relevant content and tools to help you deal with the challenges you face every day and save you time and energy.